Major retailers are using online coupons to drive business
By Tim
Wednesday, January 17, 2007
The fact that online coupons are exploding has left many marketing professionals scratching their heads. Nevertheless, the number of people going online to download and print coupons for real world stores is growing every day. Major companies like Walmart and Barnes and Noble offer coupons for products to a customer base online, and have tracked the positive impact on their sales.
While online coupons and promotions continue to enjoy some favor with web shoppers, the printing of coupons that are then taken into stores continues to attract business. One of the many reasons is that delivering these coupons online is cheaper than any other method, and consumers are lured by prices and deals better than anyone else can get.